February 25-27, 2020

Tues Feb 25          Wed Feb 26          Thur Feb 27          Welcome Reception

Thur Feb 27

Thur Feb 27 - 10:15 am - 11:15 am

Innovative Ways of Attracting and Retaining Multicultural and International Visitors 

Increasing visits of multicultural and international tourists are offering significant business opportunities for Ontario’s Festivals and Events, as well as challenges for the front-line service providers. They are faced with questions such as how to create a welcoming atmosphere and comfort level for these visitors; how to make a lasting impression; and how to build loyalty to capture repeat visits. It is important for FEO members to be prepared, to know not only how to attract but also retain multicultural and international visitors.


Conducted by a cross-cultural business specialist and an avid international traveler, this engaging workshop provides essential information and valuable tools to help FEO members.  During the concurrent session, the participants will have opportunities to discuss innovative and practical ways to effectively work with multicultural and international visitors. 

Three KEY Learning Outcomes:

1. Participants will create a welcoming atmosphere and make multicultural visitors comfortable.

2. Reduce instances of misunderstanding and faux pas.

3. Become more confident and prepared to serve multicultural and international visitors.

Location: Richmond A
Kathy Jia-Jones

Cross-Cultural Biz


Thur Feb 27 - 10:15 am - 11:15 am

Don't miss the boat! How to enhance your event with experiential marketing & sponsor activations.

Are you finding it difficult to get partners on board for large cash sponsorships? Are you not hearing back from your sponsor pitches? You might be missing out on great experiential marketing opportunities for your festival or event. Companies are becoming less interested in logo benefits at events and more interested in interacting directly with your audience on site. Your festival has tremendous value for companies and it might be in unique ways you've never thought of before. *Please note this is a presentation directed to smaller events, those new to the events industry, coordinators and junior level sponsorship positions. 

Three KEY Learning Outcomes:

1. Learn about what experiential marketing is and how it can add value to your event (budget-related, programming related & more)
2. Learn how to enhance the visitor experience at your event using XM (experiential marketing) activations 
3. Gain an understanding of what sponsor activation ratio is and how you can help increase your on-site programming for less

Location: Richmond B
Victoria Syme

Harmony Marketing
Thur Feb 27 - 11:30 am - 12:30 pm

Faster, Higher, Stronger - Becoming a Digital Olympian

Do you want your work to be faster, higher, and stronger? Are you looking for apps, tools, tactics, and resources to take home with you and implement right after the conference? Are you wondering how digital technology fits into your organization as you scale and grow? In this session, you will learn about resources that are accessible and affordable for organizations of all sizes that will help you go faster and more efficiently, raise higher revenues, and build stronger relationships!

Three KEY Learning Outcomes:

1. Ways to think about digital effectiveness in organizations
2. Tools and tactics to help organizations be more effective
3. How to weave digital into long term strategy

Location: Richmond A
Jason Shim

Pathways to Education Canada
Thur Feb 27 - 11:30 am - 12:30 pm

Elevating Your Weekly Events Into Destinations

Learn from two small, rural communities that have transformed weekly events in their downtown areas, into destinations. By maximizing funding and
partnerships, the downtown areas in Fergus and Elora, as well as Stayner and Creemore, are activated for eight weeks or longer with similar goals, including
creating a destination, increasing weekly visitors, boosting visitor spending, providing cultural entertainment, and supporting local vendors and businesses.

Three KEY Learning Outcomes:

1. Be able to maximize funding and community partnerships
2. Generate new ideas to elevate weekly events, including strategies for repeat visitors, marketing and expanding volunteer/partnership opportunities
3. Creating additional revenue and awareness for downtown cores

Location: Richmond B
Amanda Murray

Township of Clearview
Deb Dalziel
Township of Centre Wellington






Presented by: