ROOM - Richmond C
Thursday, February 27, 2020 - 11:30am - 12:30pm

Tala Kassar

The event planning community is inspiring, dynamic, and always ready for innovation. This workshop is dedicated to highlighting the evolution in event planning by exploring the various benefits to digitizing key elements to your event. From ideation to execution, and engagement to evaluation, each and every detail that goes into planning an event is critical to its success. By introducing digital technologies to your event, you are able to introduce a 360 approach to the efficiency and ROI of your event. This engaging and interactive session will explore areas such as: What’s new in the event space? What are the benefits? How do we get started? How do we measure success?

Three KEY Learning Outcomes:

1. Benefits to leveraging Digital Technologies at your event.
2. Maximizing traffic, audience engagement and interaction to meet objectives
3. Selecting the right technologies and corresponding content to meet your ROI.

Tala Kassar has been working in the media space for over 15 years. With a background in consumer publishing and advertising, she has strategized and executed multi-platform advertising campaigns for key global advertisers such as Proctor & Gamble, Kraft Canada, Rogers Media and a number of organizations in the financial service industry. Her campaigns included a number of widespread events across Canada with a high demand for the latest and greatest in innovative ideas, in order to meet multiple retailer sales targets and keep attendees engaged and returning year after year.


Tala found a passion for helping event organizers find the source for success. She began teaching at Centennial College, and soon after, co-founded Digiteau AVX Event Solutions, which is aimed at providing innovative digital technology solutions for events.

Tala Kassar

Digiteau AVX Event Solutions Ltd.

Digitizing Your Event






Presented by: