ROOM - Richmond C
Thursday, February 27, 2020 - 3:30pm - 4:30pm

Rick Traer

Are you interested in assessing the economic impact of your festival on your community? FEST Pro has been developed specifically for use in the festivals and special events industry and is available to FEO members at preferred rates. 

Three KEY Learning Outcomes:

1. Why conduct an economic impact assessment of your festival?
2.  Understanding the required inputs & elements of the data collection process.
3.  How to interpret and communicate El results.

Rick Traer has served as Chief Executive Officer of the Canadian Sport Tourism Alliance (CSTA) since its inception in November 2000, overseeing the exponential growth of the $6.8 billion domestic sport tourism industry and Canada’s present ranking as a top five host nation internationally.


He has led the development of a number of internationally recognized, leading edge industry tools, including the Sport Tourism Economic Assessment Model (STEAM), the first web based application to predict and measure the economic impact of a sport event on a host community. 


A graduate of the University of Ottawa with a Master’s degree in Sport Administration, Rick has an extensive background in basketball at the local, provincial, national and international levels. 

He served two terms as President of FIBA Americas from 2000-2006, the governing body for basketball in the Americas based in San Juan, Puerto Rico. 


He also served as Vice President of the Association of Pan American Sport Confederations from 2003-2007 and as a member of the Canadian Olympic Association from 1993-97. 


Prior to his involvement with the CSTA, Mr. Traer spent approximately 15 years in the national and provincial sport systems in Canada, including eight years as Executive Director of Basketball Canada (1989-1997), supervising the execution of provincial and national championship competitions. He has presided over four international basketball competitions held in Canada, including the 1994 FIBA World Championships held in Toronto and Hamilton.

Rick Traer

Canadian Sport Tourism Alliance (CSTA)

FEST PRO: Quantifying the Economic Impact of Your Festival