Patti Jannetta is a founder of SING! The Toronto Vocal Arts Festival, a Juno-nominee, renowned singer and humanitarian. With three hit albums, two music videos and CTV special she’s toured Canada, the Caribbean Islands, the US, Europe and Asia and toured and co-wrote with Bo Diddley. Awards include a Diamond Record from Quality Records, the City of Toronto Award of Merit, the Queens Golden Jubilee Medal for Volunteerism, and the Laurie Pallet Patron of the Arts Award. Strong business development professional, skilled in Galas, Concert Production, Commercials, Radio, Grant Writing and Festivals and Events Management. President Janta Entertainment Group, Co-Founder Music Makes Miracles Inc., Co-Chair/VP of Mississauga Italfest, Development Team Lead, SING! The Toronto Vocal Arts Festival, Creator/Producer of "Memories of Louis Jannetta and the Imperial Room". She has been instrumental in guiding festivals to many awards, including FEO Top 100 Awards.
SING! The Toronto Vocal Arts Festival
Beyond Borders: Festival innovation that drives brings in more audiences and brings in more support
Wednesday, February 26, 2020 - 2:30pm - 3:30pm
John-Michael Erlendson & Patti Jannetta
Festivals must innovate to remain relevant and continue to draw audiences. SING! The Toronto Vocal Arts Festival has expanded not only in length (from three days to 10 days) but also beyond the standard music festival model to innovate and inspire through unique programming that reaches into disparate communities, both general and music. Key pillars are:
a) Innovation across communities: reaching out to people who are adjacent or part of a larger context to your initial style. SING! began with presenting contemporary a cappella but has expanded to include barbershop, jazz, world music, classical music, and live looping.
b) Innovation across disciplines: producing program that pairs music with other art forms, including dance, film, visual arts, and technology
c) Innovation across borders: reaching beyond the core community (SING! Toronto Festival in Toronto) to partner with international festivals in the UK and Italy, as well as produce festivals under the SING! brand in Nanaimo (BC), Edinburgh (Scotland), Mexico, and four cities in Texas, creating opportunities for Canadian artists to be showcased nationally and internationally
Through this type of innovation, festivals can expand their audience base and attract a broader spectrum of sponsors and donors.
Three KEY Learning Outcomes:
1. Manageable and simple strategies for expansion that do not require significant investment
2. Understanding and motivating festival artists to be partners in the festival growth and expansion
3. Ideas for expansion beyond borders