ROOM - Richmond D
Thursday, February 27, 2020 - 11:30am - 12:30pm
Learn about Destination Ontario and the work they do to promote festivals and events across Ontario. Also, hear about some of their learnings and tips for marketing your festival or event. The session will include a presentation and plenty of time for Q&A.
Three KEY Learning Outcomes:
1. Become familiar with the work of Destination Ontario, the provincial tourism marketing agency of the Ministry of Heritage, Sport, Tourism and Culture Industries (MHSTCI)
2. Learn how to leverage Destination Ontario’s assets to promote your destination, festival or event; and
3. Learn key tips from Destination Ontario on how to market your destination, festival or event.
As Global Content Manager for Destination Ontario’s International Marketing team, Lauchlan works alongside Destination Canada and the international team members to put Ontario top of mind for International travellers.
Lauchlan has a wealth of knowledge in digital marketing, having worked on Destination Ontario’s social and digital content strategy and with a private sector marketing agency before joining Destination Ontario.