Includes lunch and coffee breaks.

ROOM - Richmond A
Thursday, February 27, 2020 - 10:15am - 11:15am

Kathy Jia-Jones

Increasing visits of multicultural and international tourists are offering significant business opportunities for Ontario’s Festivals and Events, as well as challenges for the front-line service providers. They are faced with questions such as how to create a welcoming atmosphere and comfort level for these visitors; how to make a lasting impression; and how to build loyalty to capture repeat visits. It is important for FEO members to be prepared, to know not only how to attract but also retain multicultural and international visitors.


Conducted by a cross-cultural business specialist and an avid international traveler, this engaging workshop provides essential information and valuable tools to help FEO members.  During the concurrent session, the participants will have opportunities to discuss innovative and practical ways to effectively work with multicultural and international visitors. 

Three KEY Learning Outcomes:

1. Participants will create a welcoming atmosphere and make multicultural visitors comfortable.

2. Reduce instances of misunderstanding and faux pas.

3. Become more confident and prepared to serve multicultural and international visitors.

Kathy is the author of Effective Intercultural Communication and Conflict Solving and the founder and president of Cross-Cultural Biz, a company specializing in cross-cultural business solutions. She has traveled and worked internationally in a variety of fields including teaching/training (Cross-Cultural Communication), and journalism (for the CBC).


As a pioneer in cross-cultural studies in Canada, she has been featured on TV, radio, and in professional publications. A member of TIAO, she has helped the tourism sector get ready for international visitors. An immigrant, Kathy is celebrating the 30th anniversary of living in Ontario which she calls home. 

Kathy Jia-Jones

Cross-Cultural Biz

Innovative Ways of Attracting and Retaining Multicultural and International Visitors 






Presented by: