Tourism & Marketing Coordinator for the Township of Centre Wellington located on the beautiful banks of the Grand River in Fergus, Ontario.

 

Deb has been actively involved with marketing, promotion and information services for the Community of Centre Wellington since 1996.   Her post with Elora & Fergus Tourism has provided her with the unique opportunity to work closely with festivals and events, tourism businesses, cultural groups and not for profit organizations, showcased in Centre Wellington.

 

Deb’s enthusiasm for tourism and community development is evident in the active part she plays locally and around the province.  Deb has sat on a variety of committees which has included the Fergus Scottish Festival & Highland Games, The International Plowing Match, Fergus Fall Fair, The Canadian Military Tattoo, Grand River Country, the Burlington Sound of Music festival Parade Committee and is one of the founding members of RTO 4.  Currently, Deb ventures south of the border and is the volunteer stage manager for the New York City Tartan Week outdoor concert series in Bryant Park and the New York City Tartan Day Parade.

 

Deb considers herself lucky that she can spend every day promoting, protecting and playing on the Grand River in the heart of Wellington County.

Deb Dalziel

Township of Centre Wellington
www.centrewellington.ca
ROOM - Richmond B
Thursday, February 27, 2020 - 11:30am - 12:30pm

Deb Dalziel and Amanda Murray

Learn from two small, rural communities that have transformed weekly events in their downtown areas, into destinations. By maximizing funding and
partnerships, the downtown areas in Fergus and Elora, as well as Stayner and Creemore, are activated for eight weeks or longer with similar goals, including
creating a destination, increasing weekly visitors, boosting visitor spending, providing cultural entertainment, and supporting local vendors and businesses.


Three KEY Learning Outcomes:

1. Be able to maximize funding and community partnerships
2. Generate new ideas to elevate weekly events, including strategies for repeat visitors, marketing and expanding volunteer/partnership opportunities
3. Creating additional revenue and awareness for downtown cores

Elevating Your Weekly Events Into Destinations

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