ROOM - Richmond D
Thursday, February 27, 2020 - 3:30pm - 4:30pm

Brad McCabe

You've got the sponsorship, what are you doing/can be doing to prove their sponsorship with you was a good investment? Using data and agreed-upon metrics you can provide proof of ROI to your partners and truly support your decision-makers. Let's explore what you can successfully do at varying budget investments and how you can utilize the information for future sponsorship sales.

Three KEY Learning Outcomes:

1. Establishing the tactics you can use to capture audience data.
2. Establishing the tactics you can use to capture audience data.
3. Turning the data you have into a story about your audience.

Sponsor Circle co-founder and Managing Partner, Brad is passionate about the sponsorship and not-for-profit industries.


With over 20 years’ experience working with attractions, events and not-for-profits, Brad applies his sponsorship and brand activation knowledge to serve an array of brands, events and causes. Through Sponsor Circle’s technology solutions for the sponsorship industry, Brad aims to solve a common issue found in the industry – cutting through the noise to find the right sponsorships to deliver on strategic objectives.


Brad has been integral in leading organizations through transformative changes in structure, engagement and revenue development. In his spare time, he sits on CNE’s Strategy & Policy Committee and coaches youth rugby.

Brad McCabe

Sponsor Circle

Securing Sponsor Renewals and Future Sponsorships - It's All in the Data!






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