ROOM - Richmond B
Thursday, February 27, 2020 - 2:15pm - 3:15pm

Beth Potter

The tourism industry is big business in Ontario and contributes over $34 Billion in economic activity and supports approximately 390,500 jobs.


As the voice of tourism in Ontario, the Tourism Industry Association of Ontario (TIAO) has led many innovative initiatives while raising the profile and economic importance of the tourism and hospitality industry with governments, media and the public.


You will hear how TIAO has been instrumental in leading important industry discussions on key issues that shape Ontario communities including the Municipal Accommodation Tax,  Housing and Labour Shortages, Conservation Authority Act, Immigration Policies and Transportation Initiatives.


Tourism is important to Ontario.  TIAO is helping communities understand the role of tourism, appreciate it’s value, and grow sustainable economies.   

As President & CEO of the Tourism Industry Association of Ontario (TIAO), Beth Potter leads the advocacy efforts for the tourism industry – promoting the importance of tourism as an economic driver and job creator for Ontario – by fostering a collaborative relationship between business owners, tourism organizations and governments.  Collectively, TIAO represents the 189,000 businesses and close to 400,000 employees that are dedicated to promoting and operating the Province’s tourism infrastructure. 

A recognized leader with more than 25 years of experience in the not-for-profit and tourism sectors, Beth has worked with a variety of boards, committees and volunteers across the tourism industry and from all walks of life. She currently serves on the boards for the Metro Toronto Convention Centre, and the Ontario Chamber of Commerce.

Beth Potter

Tourism Association of Ontario (TIAO)

Tourism Matters in Ontario






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