Amanda Murray is currently the Community, Culture & Tourism Coordinator for Clearview Township and organizes and assists with over 20 different community events, including the award-winning Small Halls Festival and three farmers’ markets. She was first introduced to event management in 2000 as a summer student with the Fergus Scottish Festival and Centre Wellington Chamber of Commerce and since then has also worked for the City of Windsor, Municipality of Leamington and the Canada Games in Whitehorse, Yukon.


She is a currently board member on South Georgian Tourism Association and has been involved with Festival & Events Ontario, since the mid-2000s. Amanda is proud to hold a Masters in Sports Management from the University of Windsor and in her spare time, she embraces the four season lifestyle and enjoys cycling, snowshoeing and stand up paddling on Georgian Bay!

Amanda Murray

Township of Clearview
ROOM - Richmond B
Thursday, February 27, 2020 - 11:30am - 12:30pm

Amanda Murray and Deb Dalziel

Learn from two small, rural communities that have transformed weekly events in their downtown areas, into destinations. By maximizing funding and
partnerships, the downtown areas in Fergus and Elora, as well as Stayner and Creemore, are activated for eight weeks or longer with similar goals, including
creating a destination, increasing weekly visitors, boosting visitor spending, providing cultural entertainment, and supporting local vendors and businesses.

Three KEY Learning Outcomes:

1. Be able to maximize funding and community partnerships
2. Generate new ideas to elevate weekly events, including strategies for repeat visitors, marketing and expanding volunteer/partnership opportunities
3. Creating additional revenue and awareness for downtown cores

Elevating Your Weekly Events Into Destinations






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